The story of Leica Sports Optics began in 1907 with Dr. Ernst Leitz. The businessman with love for nature decided to start the production of first binoculars called Binocle 6x18 which were born from the commitment to build the best sports optics. In 1950, Leica (based in Wetzlar, Germany) introduced the first three very durable and resilient rifle scopes and continued to manufacture binoculars and spotting scopes until 2010 when they set a new benchmark by re-entering into the riflescope production with their ER series. In 2013, Leica Sports Optics made another giant step by introducing range finding binoculars with an innovative ballistic program (Geovid HD-B).
For over 100 years, Leica has offered its incredible products to photographers and other outdoor enthusiasts. The long tradition guarantees excellence in the world of Sports Optics, and they build on that by constantly perfecting their products. Top of the class binoculars, spotting scopes, rifle scopes, rangefinders and red dot sights with exceptional craftsmanship and intuitive controls provide high-quality standards and performance. Excellent glass, implemented into Leica's Sports Optics products is precisely manufactured, thus satisfying even the most demanding users with a high-quality view-through and an outstanding resolution. Even in the most challenging lighting conditions, products by Leica Camera never cease to amaze with their bright, colorful and crystal clear images. Enhanced perception of the world around us is the result of using very unique technologies such as HighLux System (HLS™), HDC®, AquaDura® lens and prism coatings, and ABC® ballistic system. These technologies will prove to be an extremely important factor in difficult lighting conditions.
Leica stands out for its philosophy of preserving the nature using only materials and technologies that are environmentally safe. For years the company participated in many projects for conservation of the nature around the world, such as protecting the endangered species and habitats. These principles consolidate users' trust in Leica Camera AG.