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About us

General information

Optics Trade d.o.o.
Pirnikova ulica 5
2310 Slovenska Bistrica
Slovenia, EU

Registered at District Court in Maribor
Identity nr.: 3886824000
VAT nr.: SI84506237
Initial capital: 9.000,00 €
IBAN: SI56 1010 0004 9144 269
Banka Koper, Pristaniška ulica 14, 6000 Koper

Mail: [email protected]
Telephone: +386 31 770 520
Skype: optics-trade.eu

Company information

Optics Trade store is a story of a passion that grew into a business. Optics Trade online store began in 2011 when we decided that our blog of articles and reviews of sport optics (www.optics-info.com) will have to be upgraded somehow. Building on a wealth of experiences and a lot of passion for these products, an online store was a natural step forward. Since that time we have grown to become an established online store with a versatile product range and substantial stock.

Today, we are an authorized dealer for over 30 brands that you can find in our online catalog. Even today, every member of the Optics Trade team shares the same passion for sports optics. We believe that it's the key element that binds our team together. Optics Trade is based in the European Union (Slovenia) and all the shipments are shipped from our warehouse.

Even though our business has grown, we still have the same passion for these products that we had in our beginnings and we still test and review most of the products listed in our store. This gives us unique experience and knowledge in contrast to other similar companies so that we are able to offer the best possible advice to our customers. Experts in our team will always be able to answer any of your questions and inquiries. We understand how difficult it can be to decide on the right product for you when you have so many products to choose from. Even though they look similar at first glance, they offer many different features and vary in optical performances. Send us an email to [email protected] with your questions and we will be glad to help you. We always reply!          

The Internet made the world global and we at Optics Trade are a part of it. We offer worldwide shipping and that really means that we ship everywhere. We use Express Mail Services and UPS services for that and in our experience, we can get a shipment to any address in the world. All our shipments are really well-packed so that any damage to the products is prevented. If such an unpleasant situation would happen anyway or if a parcel would get lost, we have all shipments fully insured. Customers are always protected and can always expect a product replacement or money refund in any unpleasant/unexpected situation. We care about our reputation and would never allow any customer to have a bad experience with our store. You can read more about the shipping methods and pricing we offer here.

All products can be viewed and tested at our offices in Slovenska Bistrica, where we have our showroom and storage facilities for in-stock products. Anyone interested in purchasing our products can visit us to see and try out our products. We can also offer expert advice and help with the selection. Our store offers the most complete range of sports optics and mounts in this part of Europe, as we have hundreds of different models of riflescopes, binoculars, mounts, and other optical devices.

Working hours

Working hours during the week are every day from 8 AM to 6 PM.

On Saturdays, we are available from 8 AM to 12 PM.

Monday: 08:00 - 18:00
Tuesday: 08:00 - 18:00
Wednesday: 08:00 - 18:00
Thursday: 08:00 - 18:00
Friday: 08:00 - 18:00
Saturday: 08:00 - 12:00
Sunday: Closed

Please note that our office is also closed for the following national days:

January 2nd 2023Day after New Year's Day
February 8th 2023Prešeren Day
April 10th 2023Easter Monday
April 27th 2023Resistance Day
May 1st 2023May Day Holiday
May 2nd 2023May Day Holiday
August 15th 2023Assumption Day
October 31st 2023Reformation Day
November 1st 2023Day of Remembrance of the Dead
December 25th 2023Christmas Day
December 26th 2023Independence and Unity Day

How to find us?

Optics Trade EU is based in Pirnikova ulica 5Slovenska Bistrica.

Instructions for customers arriving via highway:

In the direction of Ljubljana - Maribor, take the Slovenska Bistrica JUG exit.

In the 1st roundabout, take the 2nd exit.

In the 2nd roundabout, take the 2nd exit.

In the 3rd roundabout, take the 2nd exit again.

Turn left immediately after the exit (after the MOL).

Drive forward for 150m.

On your left, you will see a tall yellow building.

You have arrived.

Optics Trade Pomgrad

Aftersales services

are the last cornerstone of our business that needs to be mentioned in this text about us. It is normal and can happen to anyone that you receive a product and once it is in your hands you see that it is not really the one you would like to have. We have great understanding in such cases and our Return policy offers you the option that in a time period of 14 days after you have received the product you just send it back to us and we will offer you a payment refund or product replacement. Whichever suits you best. The majority of products we sell are high-quality products with long warranty periods.

Unfortunately, even with such products bad things can happen and in 1/10000 it can happen that you need a repair under warranty. In such cases, we offer our full support to our customers. You can ship the product back to us and we will deal with all procedures associated with warranty repairs by the Manufacturer. Since most of the Companies, producing optical products are located in Europe we offer all our customers from other parts of the world an option that we arrange the import and export of a product that needs repair so that any additional fees or taxes are avoided. Read more about our Warranty policy here.

Dispute resolution

The European Commission provides a platform for online dispute resolutions (ODR) which can be accessed at https://ec.europa.eu/consumers/odr/. We are ready to participate in extra-judicial dispute settlement proceedings before a consumer dispute resolution body.


We reach our target audience with the useful content that we share on the web. Becoming a primary source of information in the field of sports optics is a part of our plan. We can only achieve that through continual improvement, website optimization being one of the key factors. Currently, the content on our website is primarily in English. We plan on penetrating into the market of other countries in the future, namely Italy, France, Spain, and Germany. The idea is to expand our offer with products from fields linked to sports optics such as hunting gear, fishing gear and equipment for outdoor activities. Launching products under our trademark is also on our to-do list.


Today’s market is saturated with an ever-increasing number of manufacturers and there are countless products to choose from, making the purchase of sport optics a difficult task. We’re here to help you choose the right product, one that is most suitable for your needs, and are happy to provide after-sales services should you require assistance. Our consulting service is based on unbiasedness and honesty, values we believe are crucial for customer satisfaction. Through continuous training and in the field product testing, we receive valuable information which we share in an unbiased manner. Our honesty extends beyond giving pieces of advice – if someone, for example, mistakenly transfers too much money on Optics-trade’s bank account, we immediately refund the amount. By providing a pleasant buying experience, we let our customers know that our store is a place worthy of another visit.


The activities in our company are aimed at management of the following fields – marketing, sales, web store, purchasing and logistics, and accounting.

Our marketing activities comprise solving customers’ dilemmas, sharing useful content, market expansion, and SEO (Search Engine Optimization). Continuous training and in the field product testing make it easier for us to achieve the objectives within this field.

Our sales are based on providing expert advice. Even though Optics-trade is a web store, customers can pay us a visit in Slovenska Bistrica where testing of the products in stock is possible at our showroom. We provide quality after-sales services since we believe that these are the foundation of every competent e-commerce shop.

We make sure to constantly update the web platform of our store, so that optimal user experience is guaranteed.

Inventory optimization and fast order processing compose our activities in the field of purchasing and logistics.

In the field of accounting, we strive towards compliance in operations in Slovenia and abroad, constantly monitoring the analytics to improve ourselves.

We do not forget about encouraging friendly relationships and a relaxed atmosphere while on our path towards the goal, since working in a positive environment makes our jobs more than just a mere nine-to-five.

But the list of activities does not stop there. Recently, our team has stepped into the world of film, premiering our first short thriller movie Double Deal at Kino Slovenska Bistrica on September 2, 2023.

You can learn more about the project at the following link: Optics Trade Film

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You can find us listed as Authorized dealers here:


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