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History<\/h2>\n
Like other US-based optics brands, Vortex Optics<\/a><\/strong> does not have a long history of producing rifle scopes. The company was established in the form of a small retail store called Wild Birds Unlimited, in Middleton, Wisconsin, in 1986. The store mainly sold a variety of bird feed along with a selection of binoculars designed for bird watching. Founders Daniel C. Hamilton and Margie Hamilton kept their business customer-centric and provided personalized service to avid bird watchers and nature lovers. Since its inception, the company has been proudly owned by the Hamiltons and their successors.<\/p>\n The owners kept a number of binoculars of various brands at their store. While the sales of binoculars were satisfactory, the mechanical design and optical performance of binoculars of that time compared to today put the owners off. The absence of optical coatings in most binoculars, heavy design, shorter eye reliefs, cheap construction, and ineffective waterproofing capability were some of the main complaints raised by customers. Although many of these problems were sorted out by European manufacturers, such as Zeiss, Leica, and Swarovski, their sophisticated products were available at a premium price which most potential customers were unwilling to spend.<\/p>\n Seeing a rising demand for high-quality binoculars<\/strong><\/a>, the founders purchased bulk quantities of binoculars from various international brands and marketed them to local businesses in the US and Canada under their own branding, called Eagle Optics. The brand became amazingly popular among bird watchers and hunters across North America and over 300 stores in major cities and regions were established for the distribution and after-sales services of Eagle Optics products. At one point, the company even advised top sport optics manufacturers about which features were high-in-demand and which products were liked by the masses.<\/p>\n While the reselling business proved to be successful, the owners decided to establish a new OEM business by the name Vortex Optics alongside their previous venture. Established in 2002, Vortex Optics initially focused on the manufacturing of binoculars that were tailored to comprise the most-demanded features by hunters and bird watchers.<\/p>\n In the following years, several optical products were added to the product line, including riflescopes<\/strong><\/a>, spotting scopes, range finders, and red dot sights. Eagle Optics had a large fan following around the world and most of them became loyal customers to Vortex Optics. This is one of the reasons that a new brand gained a large following and sales numbers in just a few years. Another reason that is behind the brand\u2019s success is its unbeatable lifetime warranty. Since optics devices are susceptible to damage after continuous use over the years, a lifetime warranty provides reassurance of high built quality and a renewed sense of confidence to customers.<\/p>\nEagle Optics<\/h3>\n
Vortex Optics and Rifle Scopes<\/h2>\n