Swarovski<\/a> continues to be one of the best optical device manufacturers in the world and is a synonym for exceptional quality and superb customer service; Swarovski Optik<\/strong><\/a> history dates back to the year 1935 when Wilhelm Swarovski (son of Daniel Swarovski who established the company with polished jewelry stones in 1895) developed production of the specialized glass and their own prisms for binoculars, and so their “story” began.<\/p>\n As every year at the IWA Outdoor<\/strong> so far, Swarovski has introduced us many novelties in 2018<\/strong> as well. Definitely the most eye-catching and unique is their new EL O-Range<\/strong><\/a>, laser range finding binoculars. The most fascinating is its vibrant orange color and extraordinary design. “Orange is the new black<\/strong>” is a saying, which we have used countless times at this year’s Iwa. In the hunting industry, this particular color is becoming very popular and almost every manufacturer tries to use it or is already using it on its products. Hunting colors are becoming too everyday and plain, so designers are trying to make products as attractive and noticeable as possible with unusual colors. We are convinced that this color is a major factor in the fact that the products in hunting store will be noticed and the vast majority will want to take a closer look at them.<\/p>\nAbout EL O-Range<\/h2>\n